Jennifer Alvarez is the Digital Media and Marketing Officer for Gilbert, Arizona, a community of more than 247,000 residents. As a member of Gilbert’s Digital Communications Department, Gilbert Digital, Jennifer oversees the implementation and management of Gilbert’s 25+ social media accounts, internal and external communications, media relations, as well as community and organization-wide marketing and branding efforts. Gilbert Digital is known for their innovative use of live video during emergencies and grabbing the attention of award-winning artist, Justin Timberlake, with their viral video. Jennifer is a dedicated social government advocate and is always looking for new ways to engage in the world of digital communications. You can follow her on Twitter: @JenAlvarezAZ or connect on LinkedIn. Connect with all of Gilbert’s social media accounts by visiting www.gilbertaz.gov/connect.